Selfridges Lunar New Year 2025

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A 360° multi-disciplinary Creative and Art Director for fashion editorial, advertising, e-commerce, social, video, book and web design. I offer a unique viewpoint to art and design utilising an array of visual communication practices to create engaging print and digital content that secures an excellent return on investment and spearheads the next generation of creative talent.
Currently the Art Director of Selfridges. Previously the Creative Director of Visual Talent (Wonderland, Man About Town, Rollacoaster, AMAZING), with tenures at Mimco, Country Road Group; The Perfect Magazine; and The LOVE Magazine. Founder of next-generation, digital platform Check-Out.
Based in London. Available worldwide.

Clients include:
AMAZING
Bucherer
Bulgari
Cartier
Chanel
Check-Out Magazine
Christian Cowan
Coty
Dior
Fendi
Kintzing
Levi’s
Louis Vuitton
The LOVE Magazine
Man About Town
Mimco
The Perfect Magazine
Push Button Generation
Rollacoaster
Selfridges & Co.
Tommy Hilfiger
Wonderland

E. jeffrey.thomson@me.com
IG. @jeffreythomson

Lunar New Year 2025, art direction
Selfridges & Co.
Global image campaign for Selfridges starring Tan Suan (Fay) and Zhuo Chen to celebrate Lunar New Year and the Year of the Snake, for in-store, online, social and external/partner channels.

Photo by Ali Foroughi
Styling by Stephen George
Models Tan Suan (Fay), Zhuo Chen
Hair and Make-Up by Lauren McCormack
Nails by Savannah Dixey
Set Design by Po Tsun Lin

Selfridges Team Elodie Macey, Shannon Wardrop, Anita Patel, Simon Lewis, Daniel Brady